Sinead Thesis

Posts Tagged ‘customer expierence


Gregg Holzrichter recounts the factors that drove incresing interest in customer experience management last year, and what will be significant in the field in 2011.


Rayan Parikh – 2009

"The approach of using music to connect with viewers on a deep emotional level rather than a rational or congnitive level in advertising fundamentally redefined it as a brand building tool."

Schmitt 1999

"Creating cognitive problem solving experiences that engage customers creativity"

Sounds like branding

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