Sinead Thesis

Structure of Thesis

  1. Consumers today
  2. Prosumer
  3. Define Brand
  4. Brand management
  5. Brand and customer engagement – Online , Offline, Why is it important?
  6. music as an engagement tool

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Rayan Parikh – 2009

"The approach of using music to connect with viewers on a deep emotional level rather than a rational or congnitive level in advertising fundamentally redefined it as a brand building tool."

Schmitt 1999

"Creating cognitive problem solving experiences that engage customers creativity"

Sounds like branding

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

%d bloggers like this: