Sinead Thesis

Archive for the ‘Thesis’ Category





Research question: “Can music engage customers online and lead to strong brand awareness?”  (i’m favoring this one)

Or prehaps:   ” How to create strong brand awareness by using music to engage customers online?”

I think i’m on the right track – let me know what you think

Rayan Parikh – 2009

"The approach of using music to connect with viewers on a deep emotional level rather than a rational or congnitive level in advertising fundamentally redefined it as a brand building tool."

Schmitt 1999

"Creating cognitive problem solving experiences that engage customers creativity"

Sounds like branding

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