Sinead Thesis

Brands using music to enage customers online

Posted on: August 21, 2011

Involvement

Subway – Sub-Beat 
http://www.facebook.com/SUBWAY.UK.Ireland?sk=app_106691829429030

holding a prize draw to give one the ultimate VIP gig experience, and you can get creative, remixing our music track, with the SUB-BEAT Sequencer.

Talk Talk – Xfactor
http://xfactor.talktalk.co.uk/

Craete a video – singing or dancing

Brand’s – Music changes lives
http://www.stomp.com.sg/brandswangleehom2011/index.html

collaboration with Wang Lee Hom, we introduced BRAND’®Music Changes Lives in 2010 to help these young musicians pursue their dreams in the field of music. BRAND’S® is proud to present this event again this year as a platform for young aspiring musicians to showcase their talent.
New Era – “Fly your own flag”
http://www.neweracap.com/en_US/Explore/DJ_Competition.aspx

Got two turntables and a microphone? Then you’re already in good shape for our New Era “Fly Your Own Flag” competition here on OurStage.

Honda Civic – Sounds of Civic
http://www.facebook.com/hondacivic?sk=app_196233817062594

Competition now closed – creating or vote on songs

Converse – Get out of the garage
http://getoutofthegarage.sonicbids.com/

Becks – The green box project 
http://www.becks.com/

Introduction from Beck’s Green Box Project on Vimeo.

 

Association

Kodak – So Kodak
http://www.kodak.com/eknec/PageQuerier.jhtml?pq-path=2300921&pq-locale=en_US

You know you’re so Kodak. Why not share with your world? All you need is a new Kodak digital camera. Press the Share button and in three simple steps you can upload pictures to FACEBOOK, FLICKR, YOUTUBE, TWITTER, KODAK Gallery sites, or e-mail. We make it so simple to be so Kodak.

Coca Cola – Maroon 5 24 Hour Live Session – Creating the Song
http://www.coca-cola.com/music/en_US/24hrsession/html/Coke24hrs_PostEvent.html

music fans of the world for tuning in and helping inspire Maroon 5 to write a new song in just 24 hours. You can relive the best moments from the session

Lucozade – Yes
http://www.facebook.com/lucozade?sk=app_189668187743192

At Lucozade, we’re all about seizing the moment and making it happen. Be inspiring, be positive, be active – whatever you do we’re here to help you get involved and make the most of life. Because to us, energy is everything.

Exploration

T-Mobile – Electronic Beats 
http://www.electronicbeats.net/

Lifestyle magazine site – new music, artists

Mountain Dew –  Green Label Sounds
http://www.greenlabelsound.com/

New music, reviews, video’s

Vitamin Water – Uncapped 
http://www.vitaminwater.com/category/all/music

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1 Response to "Brands using music to enage customers online"

A great idea to put your Thesis up. I really enjoyed reading it and found it fascinating. From a non-techi, as you know, that says a lot. Brilliant. XX

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Rayan Parikh – 2009

"The approach of using music to connect with viewers on a deep emotional level rather than a rational or congnitive level in advertising fundamentally redefined it as a brand building tool."

Schmitt 1999

"Creating cognitive problem solving experiences that engage customers creativity"

Sounds like branding

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