Sinead Thesis

iV Scratches the Surface of Spots to Explore the Psychology of Sound

Posted on: August 4, 2011

A Great article on the work of IV group. A feature on music and sound – see link below

http://sourceecreative.com/SF_Main.php?ID=46&a=3

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Rayan Parikh – 2009

"The approach of using music to connect with viewers on a deep emotional level rather than a rational or congnitive level in advertising fundamentally redefined it as a brand building tool."

Schmitt 1999

"Creating cognitive problem solving experiences that engage customers creativity"

Sounds like branding

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