Sinead Thesis

Turborg engaging with consumers through music

Posted on: August 3, 2011

 

 

 

 

 

Fans of chart-topping band LMFAO are being offered a unique chance to create the band’s next music video and see their work broadcast on TV.

 

Tuborg has teamed up with Channel 4 and LMFAO, in the lager brand’s first TV campaign since its UK relaunch in 2007.  An ad launching on July 30 will invite consumers to film their idea for a video for LMFAO’s upcoming single ‘Best Night’. Entries can be uploaded via Tuborg’s Facebook site at http://www.facebook.com/tuborguk.

Read More: http://www.talkingretail.com/products/product-news/tuborg-puts-lmfao-fans-in-the-directors-chair

 

 

 

 

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Rayan Parikh – 2009

"The approach of using music to connect with viewers on a deep emotional level rather than a rational or congnitive level in advertising fundamentally redefined it as a brand building tool."

Schmitt 1999

"Creating cognitive problem solving experiences that engage customers creativity"

Sounds like branding

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