Sinead Thesis

Thesis Presentation – Progress of Work

Posted on: February 16, 2011


2 Responses to "Thesis Presentation – Progress of Work"

Hello, Sinead!

I’m interested in your exploration of how to measure the ROI of audio branding. If you’re up for a conversation sometime, perhaps we could compare notes.

You can check out my latest post on the subject and find all my contact information there:

Best of luck as you continue working on your Thesis!


Hi Steve

Thanks for the interest – i’m just starting on my research journey and i hope it will open many interesting doors in to using music as a customer engagement tool. That would be fantastic to compare notes, i’m finding this topic so interesting. I’l be sure to contact you as soon as I get stuck in to my research

Many Thanks

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Rayan Parikh – 2009

"The approach of using music to connect with viewers on a deep emotional level rather than a rational or congnitive level in advertising fundamentally redefined it as a brand building tool."

Schmitt 1999

"Creating cognitive problem solving experiences that engage customers creativity"

Sounds like branding

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

%d bloggers like this: