Sinead Thesis

www.fanatic.fm

Posted on: February 5, 2011

http://www.fanatic.fm/ – fanatic.fm is a music sponsorship platform where brands and bands can find each other.

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Rayan Parikh – 2009

"The approach of using music to connect with viewers on a deep emotional level rather than a rational or congnitive level in advertising fundamentally redefined it as a brand building tool."

Schmitt 1999

"Creating cognitive problem solving experiences that engage customers creativity"

Sounds like branding

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