Sinead Thesis

Intel teams up with Black Eyed Peas’ Will.i.am

Posted on: January 26, 2011

 

http://www.brandrepublic.com/go/news/article/1051348/intel-teams-black-eyed-peas-william/

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Rayan Parikh – 2009

"The approach of using music to connect with viewers on a deep emotional level rather than a rational or congnitive level in advertising fundamentally redefined it as a brand building tool."

Schmitt 1999

"Creating cognitive problem solving experiences that engage customers creativity"

Sounds like branding

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