Sinead Thesis

Five customer experience management trends for 2011

Posted on: January 24, 2011

http://www.mycustomer.com/topic/customer-experience/five-customer-experience-management-trends-2011/118881

 

Gregg Holzrichter recounts the factors that drove incresing interest in customer experience management last year, and what will be significant in the field in 2011.

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Rayan Parikh – 2009

"The approach of using music to connect with viewers on a deep emotional level rather than a rational or congnitive level in advertising fundamentally redefined it as a brand building tool."

Schmitt 1999

"Creating cognitive problem solving experiences that engage customers creativity"

Sounds like branding

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