Sinead Thesis

Involvement

Subway – Sub-Beat 
http://www.facebook.com/SUBWAY.UK.Ireland?sk=app_106691829429030

holding a prize draw to give one the ultimate VIP gig experience, and you can get creative, remixing our music track, with the SUB-BEAT Sequencer.

Talk Talk – Xfactor
http://xfactor.talktalk.co.uk/

Craete a video – singing or dancing

Brand’s – Music changes lives
http://www.stomp.com.sg/brandswangleehom2011/index.html

collaboration with Wang Lee Hom, we introduced BRAND’®Music Changes Lives in 2010 to help these young musicians pursue their dreams in the field of music. BRAND’S® is proud to present this event again this year as a platform for young aspiring musicians to showcase their talent.
New Era – “Fly your own flag”
http://www.neweracap.com/en_US/Explore/DJ_Competition.aspx

Got two turntables and a microphone? Then you’re already in good shape for our New Era “Fly Your Own Flag” competition here on OurStage.

Honda Civic – Sounds of Civic
http://www.facebook.com/hondacivic?sk=app_196233817062594

Competition now closed – creating or vote on songs

Converse – Get out of the garage
http://getoutofthegarage.sonicbids.com/

Becks – The green box project 
http://www.becks.com/

Introduction from Beck’s Green Box Project on Vimeo.

 

Association

Kodak – So Kodak
http://www.kodak.com/eknec/PageQuerier.jhtml?pq-path=2300921&pq-locale=en_US

You know you’re so Kodak. Why not share with your world? All you need is a new Kodak digital camera. Press the Share button and in three simple steps you can upload pictures to FACEBOOK, FLICKR, YOUTUBE, TWITTER, KODAK Gallery sites, or e-mail. We make it so simple to be so Kodak.

Coca Cola – Maroon 5 24 Hour Live Session – Creating the Song
http://www.coca-cola.com/music/en_US/24hrsession/html/Coke24hrs_PostEvent.html

music fans of the world for tuning in and helping inspire Maroon 5 to write a new song in just 24 hours. You can relive the best moments from the session

Lucozade – Yes
http://www.facebook.com/lucozade?sk=app_189668187743192

At Lucozade, we’re all about seizing the moment and making it happen. Be inspiring, be positive, be active – whatever you do we’re here to help you get involved and make the most of life. Because to us, energy is everything.

Exploration

T-Mobile – Electronic Beats 
http://www.electronicbeats.net/

Lifestyle magazine site – new music, artists

Mountain Dew –  Green Label Sounds
http://www.greenlabelsound.com/

New music, reviews, video’s

Vitamin Water – Uncapped 
http://www.vitaminwater.com/category/all/music

A Great article on the work of IV group. A feature on music and sound – see link below

http://sourceecreative.com/SF_Main.php?ID=46&a=3

 

 

 

 

 

Fans of chart-topping band LMFAO are being offered a unique chance to create the band’s next music video and see their work broadcast on TV.

 

Tuborg has teamed up with Channel 4 and LMFAO, in the lager brand’s first TV campaign since its UK relaunch in 2007.  An ad launching on July 30 will invite consumers to film their idea for a video for LMFAO’s upcoming single ‘Best Night’. Entries can be uploaded via Tuborg’s Facebook site at http://www.facebook.com/tuborguk.

Read More: http://www.talkingretail.com/products/product-news/tuborg-puts-lmfao-fans-in-the-directors-chair

 

 

 

 

Posted on: July 30, 2011

 

Heartbeats International  have identified 3 ways in which a brand can interact / engage with customers online using music
  • Association: Brand is linked to music artist(s) who give exclusive access to customers, from their connection to brand
  • Exploration: Brand introduces customers to new music/artists
  • Involvement: Brand encourages customers to create music, vote on music, etc,
My study is about building on this structure
and its main aim is to highlight the steps involved in  how to achieve strong brand equity by using music to engage customers online

My study is aiming to
  1. Discover if an online environment is a suitable platform for engagement
  2. Determine if music is a viable engagement tool
  3. Identify the value of using music to engage customers online but also highlight the obstacles

Research question: “Can music engage customers online and lead to strong brand awareness?”  (i’m favoring this one)

Or prehaps:   ” How to create strong brand awareness by using music to engage customers online?”

I think i’m on the right track – let me know what you think

I have come up with the following idea

the brand has a message – the brand needs a platform to spread their message – the brand needs to create interest in their message therefor an engagement tool is needed.

Message – Brand

Platform – Online

Engagement Tool – Music

“Now, in days where content scarcity no longer exists, experience is the product…Content is no longer king. Its throne has been taken by experience” Mark Mulligan

“Music can create a bond between consumers and brands”(Fulberg 2003)

I have been trying to find examples of this

Smirnoff use music to engage but its not quite the example i’m looking for as they use a whole night with other elements not just music.

t mobile

intel

Ambercrombie and Fitch – playlist link

heinekenmusic

Becks

Punto


An interesting article

Rayan Parikh – 2009

"The approach of using music to connect with viewers on a deep emotional level rather than a rational or congnitive level in advertising fundamentally redefined it as a brand building tool."

Schmitt 1999

"Creating cognitive problem solving experiences that engage customers creativity"

Sounds like branding

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