Subway – Sub-Beat
holding a prize draw to give one the ultimate VIP gig experience, and you can get creative, remixing our music track, with the SUB-BEAT Sequencer.
Talk Talk – Xfactor
Craete a video – singing or dancing
Brand’s – Music changes lives
collaboration with Wang Lee Hom, we introduced BRAND’®Music Changes Lives in 2010 to help these young musicians pursue their dreams in the field of music. BRAND’S® is proud to present this event again this year as a platform for young aspiring musicians to showcase their talent.
New Era – “Fly your own flag”
Got two turntables and a microphone? Then you’re already in good shape for our New Era “Fly Your Own Flag” competition here on OurStage.
Honda Civic – Sounds of Civic
Competition now closed – creating or vote on songs
Converse – Get out of the garage
Becks – The green box project
You know you’re so Kodak. Why not share with your world? All you need is a new Kodak digital camera. Press the Share button and in three simple steps you can upload pictures to FACEBOOK, FLICKR, YOUTUBE, TWITTER, KODAK Gallery sites, or e-mail. We make it so simple to be so Kodak.
Coca Cola – Maroon 5 24 Hour Live Session – Creating the Song
music fans of the world for tuning in and helping inspire Maroon 5 to write a new song in just 24 hours. You can relive the best moments from the session
Lucozade – Yes
At Lucozade, we’re all about seizing the moment and making it happen. Be inspiring, be positive, be active – whatever you do we’re here to help you get involved and make the most of life. Because to us, energy is everything.
T-Mobile – Electronic Beats
Lifestyle magazine site – new music, artists
Mountain Dew – Green Label Sounds
New music, reviews, video’s
Vitamin Water – Uncapped
A Great article on the work of IV group. A feature on music and sound – see link below
Fans of chart-topping band LMFAO are being offered a unique chance to create the band’s next music video and see their work broadcast on TV.
Tuborg has teamed up with Channel 4 and LMFAO, in the lager brand’s first TV campaign since its UK relaunch in 2007. An ad launching on July 30 will invite consumers to film their idea for a video for LMFAO’s upcoming single ‘Best Night’. Entries can be uploaded via Tuborg’s Facebook site at http://www.facebook.com/tuborguk.
Posted July 30, 2011on:
- Association: Brand is linked to music artist(s) who give exclusive access to customers, from their connection to brand
- Exploration: Brand introduces customers to new music/artists
- Involvement: Brand encourages customers to create music, vote on music, etc,
- Discover if an online environment is a suitable platform for engagement
- Determine if music is a viable engagement tool
- Identify the value of using music to engage customers online but also highlight the obstacles
Research question: “Can music engage customers online and lead to strong brand awareness?” (i’m favoring this one)
Or prehaps: ” How to create strong brand awareness by using music to engage customers online?”
I think i’m on the right track – let me know what you think
I have come up with the following idea
the brand has a message – the brand needs a platform to spread their message – the brand needs to create interest in their message therefor an engagement tool is needed.
Message – Brand
Platform – Online
Engagement Tool – Music
“Now, in days where content scarcity no longer exists, experience is the product…Content is no longer king. Its throne has been taken by experience” Mark Mulligan
“Music can create a bond between consumers and brands”(Fulberg 2003)
I have been trying to find examples of this
Smirnoff use music to engage but its not quite the example i’m looking for as they use a whole night with other elements not just music.
Ambercrombie and Fitch – playlist link